Manage Grocery Shopping
Manage Grocery Shopping
3 Weeks
Timeline
Mobile
Platform
UX Designer
Role
Just me
Stakeholders
Tools
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Frustrated shoppers forget items and struggle to coordinate lists with family, leading to missed essentials and duplicate purchases. There's a need for a solution that simplifies shopping management and fosters collaborative grocery experiences.
Problem
"Buddy Basket" empowers users to manage individual and group shopping lists. It integrates with stores for real-time product info and promotions, lets users create categorized lists, and facilitates collaboration to avoid missed items and duplicates.
01.
SUMMARY
Solution
Discovering User Needs
Discovering User Needs
A deep dive into existing grocery apps (user interviews & competitor revealed user pain points and needs, forming the foundation for our empathy maps that captured user perspectives on grocery shopping.
Pain Points
Pain Points
RESEARCH
02.
Forgetting items
Duplicate purchases
Duplicate purchases
Lack of real-time product info
Expectation
Collaboration features
Collaboration features
Efficient list creation and management
Efficient list creation and management
03.
DESIGN ITERATION
User research insights shaped "Buddy Basket" intuitive information architecture and a seamless user flow, from list creation to checkout. User stories and scenarios mapped the entire shopping journey, ensuring the app meets specific user needs.
User Journey Mapping
Utilized low-fidelity wireframes through quick paper sketches to ideate on layout and design patterns. Explored various design concepts and solutions to address user pain points and improve the overall user experience.
Wireframe
A high-level design system was meticulously crafted to ensure consistent branding and a seamless user experience. High-fidelity visuals brought the design system to life, blending functionality with aesthetic appeal.
High-fidelity Prototypes
Branding
Flow
"Buddy Basket" welcomes users and offers secure login options. Users can create individual or group lists, with clear notifications for pending items. Within groups, they can manage history, create shared lists with quantities, and choose from a store-specific database. Easy item selection allows for editing, deletion, and marking items complete. Timely reminders ensure users don't forget essentials.
IMPACT
04.
User testing confirmed a user-friendly design and valuable features, but also revealed areas for improvement, particularly for less tech-savvy users and those who crave clear task delegation in collaborative shopping.
User Testing
Sharing lists with my roommate was a breeze - no more duplicate purchases! Loved the clean and intuitive interface. Finding items and creating lists was very easy.
Person A
The group shopping feature is fantastic! Makes grocery shopping with family much easier.
Person B
Takeaways: Beyond Design, Embracing Solutions
This project solidified the importance of user-centered design. Every interaction, big or small, provides an opportunity to streamline tasks and create solutions. By focusing on empathy, innovation, and iteration, I can design products that enhance user experience and satisfaction, making grocery shopping, in this case, a breeze.
03.
DESIGN ITERATION
Crafted a clear information structure and user flow based on research. Mapped the app journey for all users (employees, managers, HR) to ensure a seamless experience. Documented user needs and scenarios to guide design and maintain user focus.
User Journey Mapping
Utilized low-fidelity wireframes through quick paper sketches to ideate on layout and design patterns. Explored various design concepts and solutions to address user pain points and improve the overall user experience.
Wireframe
A high-level design system was meticulously crafted to ensure consistent branding and a seamless user experience. High-fidelity visuals brought the design system to life, blending functionality with aesthetic appeal.
High-fidelity Prototypes
Flow
"Buddy Basket" welcomes users and offers secure login options. Users can create individual or group lists, with clear notifications for pending items. Within groups, they can manage history, create shared lists with quantities, and choose from a store-specific database. Easy item selection allows for editing, deletion, and marking items complete. Timely reminders ensure users don't forget essentials.
IMPACT
04.
User testing confirmed a user-friendly design and valuable features, but also revealed areas for improvement, particularly for less tech-savvy users and those who crave clear task delegation in collaborative shopping.
User Testing
Sharing lists with my roommate was a breeze - no more duplicate purchases! Loved the clean and intuitive interface. Finding items and creating lists was very easy.
Person A
The group shopping feature is fantastic! Makes grocery shopping with family much easier.
Person B
This project solidified the importance of user-centered design. Every interaction, big or small, provides an opportunity to streamline tasks and create solutions. By focusing on empathy, innovation, and iteration, I can design products that enhance user experience and satisfaction, making grocery shopping, in this case, a breeze.
Takeaways: Beyond Design, Embracing Solutions
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.
