01
Artisthub
Unifying Music Creativity
Instagram-Inspired Design
In the dynamic landscape of digital creativity, music enthusiasts and aspiring artists find themselves navigating a
disjointed ecosystem. The absence of a centralized platform inhibits their ability to seamlessly connect, showcase
talents, collaborate and engage with content. Users rely on various platforms for different aspects of their
creative journey, resulting in a fragmented experience.
In the dynamic landscape of digital creativity, music enthusiasts and aspiring artists find themselves navigating a
disjointed ecosystem. The absence of a centralized platform inhibits their ability to seamlessly connect, showcase
talents, collaborate and engage with content. Users rely on various platforms for different aspects of their
creative journey, resulting in a fragmented experience.
Problem Statement
Solution
Artisthub addresses this challenge by introducing a comprehensive platform where users can not only consume
music but also create and share content seamlessly. From listening to songs to crafting dance routines, singing
covers and playing instrumentals, the app provides a unified space for music enthusiasts and artists to connect
and express themselves creatively.
Artisthub addresses this challenge by introducing a comprehensive platform where users can not only consume
music but also create and share content seamlessly. From listening to songs to crafting dance routines, singing
covers and playing instrumentals, the app provides a unified space for music enthusiasts and artists to connect
and express themselves creatively.
Timeline
3 Week
Design tool
01
Discover
Requirement Analysis
Define
Ideate
Information Architecture
Paper Sketch or
Design
Design System
Testing
User Testing & Feedback
Visuals
Low Fidelity Wireframe
User Flow
Competitor Analysis
02
03
04
05
Design Challenge
Design Process
Design Process
Requirement Analysis
Target Audience
Features
Target Platform
Music Enthusiasts, Aspiring Artists, Content Creators, Dance Enthusiasts, Singers and Musicians, Collaborators, Music Students, Educators, Social Media Enthusiasts, Monetization Seekers and Diverse Age Groups
Mobile
Listen to Song
Take Dance Cover
Learn Choreo from a Chosen Character
Duet with Chosen Character
Change Dance Style Choreo by Character
Sing a Song
Play Instrumental for a Song
Search Song, Artist, User
Profile Setting on Hide Hate Comments
Notification
AI Recommendation on Posts
Give Applause Reaction for a Post
Give a Whistle for a Favourite Performance
Save and Recreate a Cover
Tutorial Monetization Option
01
Discover
Artisthub aims to unite music enthusiasts and aspiring artists on a centralized platform. User requirements include a unified dashboard for content consumption, collaboration tools, AI-driven content recommendations and monetization pathways. Functional requirements encompass seamless registration and onboarding, versatile studio features and interactive content engagement. Non-functional requirements focus on performance, security, privacy and an intuitive user interface. This analysis ensures that Artisthub addresses user needs, offering a compelling and user-friendly experience while guiding the subsequent phases of design and development.
Artisthub aims to unite music enthusiasts and aspiring artists on a centralized platform. User requirements include a unified dashboard for content consumption, collaboration tools, AI-driven content recommendations and monetization pathways. Functional requirements encompass seamless registration and onboarding, versatile studio features and interactive content engagement. Non-functional requirements focus on performance, security, privacy and an intuitive user interface. This analysis ensures that Artisthub addresses user needs, offering a compelling and user-friendly experience while guiding the subsequent phases of design and development.
Competitor Analysis
Design Challenge
Balancing diverse content types (dance covers, singing performances, instrumentals) within a cohesive user interface.
Designing an interface that encourages collaboration between users for content creation.
Designing a seamless and non-intrusive monetization system that benefits both creators and users.
Ensuring a smooth onboarding experience for users unfamiliar with diverse content creation tools.
Ensuring the app is accessible to users with diverse abilities and needs.
03
Ideate
Paper Sketch
After consolidating insights from the analysis phase, translated them into a paper sketch. This facilitated a rapid exploration of layouts and patterns, followed by testing with two users. Through this iterative process, I ensured that all user needs were addressed effectively.
Theme
App Name
Logo
Font
Plus Jakarta Sans
Plus Jakarta Sans
Plus Jakarta Sans Bold
Plus Jakarta Sans Semibold
Plus Jakarta Sans Medium
Plus Jakarta Sans Regular
#2CCFCE
The font's contemporary design imparts a modern and sleek aesthetic to the app. This aligns with current design trends, enhancing the app's visual appeal and creating a positive impression on users.
"Artistry" refers to the creative skill, imagination and expressiveness of an artist. It encompasses the ability to create works of art that are not only technically proficient but also convey a unique and personal vision.
"Hub" signifies a central point or a focal place where activities and connections converge. It's a hub of activity, a central location that facilitates interaction and collaboration.
Putting it together, "ArtistryHub" implies a centralized platform that brings together and celebrates creative individuals, fostering a community where artists can showcase their talents, connect with like-minded individuals and collaborate on various artistic endeavors.
Capturing the essence of music's energy, this logo embodies the joy of dance, the soulful art of singing, and the harmony of playing music.
Font Size 18
Font Size 18
Font Size 16
Font Size 14 and 12
Artisthub
04
Design
Design System
Light Sea Green (Primary)
#F7D6B9
Peach (Tertiary)
#D4B9FF
Pastel Purple (Tertiary)
#FFAEAD
Salmon Pink (Tertiary)
Light sea green color is associated with positive attributes such as trust, innovation and creativity. Utilizing this color helps evoke positive emotions, creating a favorable user experience.
# 191919
Dark Grey (Secondary)
Dark grey provides a strong contrast to the primary color, enhancing visual hierarchy within the interface. This ensures that important elements stand out and are easily distinguishable.
Onboarding
Sign up using phone number
Sign up using email address
App Tour
Sync Contacts
Home
Home
Search
Profile
Profile Update
Splash screen
Create an Account
Select phone number
Verify 4 digit code
Verification success
Enter email address
Verify 4 digit code
Verification success
Home page tour
Studio page tour
Search page tour
Profile page tour
Home page
Bottom menu Collaped
Clap reaction
Whistle reaction
Comments
Payment success
Studio
Listen to song
Dance
Record
Video preview
Add Filter
Add Text
Add Sticker
Publish post
Choreo
Countdown
Record duet
Video preview
Choreo
Countdown
Record duet
Share post
Tutorial
Payment
Artist Love Claps
Artistry Echoes Whistles
Visuals
05
User Testing & Feedback
Tested with Two Users.
User A
Found the onboarding process straightforward, quickly creating an account.
Highlighted the intuitive dashboard navigation for seamless content exploration.
Enjoyed the diverse content creation options, especially creating dance covers.
Expressed satisfaction with the AI-driven recommendations, discovering new artists.
User B
Appreciated the clarity in setting up a profile during onboarding.
Positive feedback on the engaging features in the studio menu, particularly for audio recordings.
Found the chat function user-friendly, making it easy to connect with friends.
Suggested more customization options for personal profiles.
Common Feedback
Both users expressed enthusiasm for the unique feedback mechanisms of claps and whistles.
Positive interest in the potential for monetization through online teaching sessions.
Shared appreciation for the consolidated view of history and profile information.
Suggestions for Improvement
User A proposed additional analytics for tracking content engagement in more detail.
User B suggested incorporating themes or personalized backgrounds for user profiles.
Artisthub
Unifying Music Creativity
Instagram-Inspired Design
Merlene Lawrence
Solution
Artisthub addresses this challenge by introducing a comprehensive platform where users can not only consume music but also create and share content seamlessly. From listening to songs to crafting dance routines, singing covers and playing instrumentals, the app provides a unified space for music enthusiasts and artists to connect and express themselves creatively.
In the dynamic landscape of digital creativity, music enthusiasts and aspiring artists find themselves navigating a disjointed ecosystem. The absence of a centralized platform inhibits their ability to seamlessly connect, showcase talents, collaborate and engage with content. Users rely on various platforms for different aspects of their creative journey, resulting in a fragmented experience.
Problem Statement
Timeline
3 Weeks
Design tool
Requirement Analysis
Artisthub aims to unite music enthusiasts and aspiring artists on a centralized platform. User requirements include a unified dashboard for content consumption, collaboration tools, AI-driven content recommendations, and monetization pathways. Functional requirements encompass seamless registration and onboarding, versatile studio features, and interactive content engagement. Non-functional requirements focus on performance, security, privacy, and an intuitive user interface. This analysis ensures that Artisthub addresses user needs, offering a compelling and user-friendly experience while guiding the subsequent phases of design and development.
01
Discover
Target Audience
Music Enthusiasts, Aspiring Artists, Content Creators, Dance Enthusiasts, Singers and Musicians, Collaborators, Music Students, Educators, Social Media Enthusiasts, Monetization Seekers and Diverse Age Groups
Target Platform
Mobile
Competitor Analysis
Design Challenge
Balancing diverse content types (dance covers, singing performances, instrumentals) within a cohesive user interface.
Designing an interface that encourages collaboration between users for content creation.
Designing a seamless and non-intrusive monetization system that benefits both creators and users.
Ensuring a smooth onboarding experience for users unfamiliar with diverse content creation tools.
Ensuring the app is accessible to users with diverse abilities and needs.
02
Define
Information Architecture
Created a scalable and minimalist information architecture for enhanced findability and usability.
Crafted an illustrative user flow for Artisthub, ensuring comprehensive coverage of the end-to-end processes involved in accessing the application.
03
Paper Sketch
After consolidating insights from the analysis phase, translated them into a paper sketch. This facilitated a rapid exploration of layouts and patterns, followed by testing with two users. Through this iterative process, I ensured that all user needs were addressed effectively.
Ideate
04
Design
App Name
"Artistry" refers to the creative skill, imagination and expressiveness of an artist. It encompasses the ability to create works of art that are not only technically proficient but also convey a unique and personal vision.
"Hub" signifies a central point or a focal place where activities and connections converge. It's a hub of activity, a central location that facilitates interaction and collaboration.
Putting it together, "ArtistryHub" implies a centralized platform that brings together and celebrates creative individuals, fostering a community where artists can showcase their talents, connect with like-minded individuals and collaborate on various artistic endeavors.
Artisthub
Design System
Logo
Capturing the essence of music's energy, this logo embodies the joy of dance, the soulful art of singing, and the harmony of playing music.
Theme
#2CCFCE
Light Sea Green (Primary)
Light sea green color is associated with positive attributes such as trust, innovation and creativity. It is associated with positive attributes such as trust, innovation, and creativity. Utilizing this color helps evoke positive emotions, creating a favorable user experience.
# 191919
Dark Grey (Secondary)
Dark grey provides a strong contrast to the primary color, enhancing visual hierarchy within the interface. This ensures that important elements stand out and are easily distinguishable.
Font
Plus Jakarta Sans
The font's contemporary design imparts a modern and sleek aesthetic to the app. This aligns with current design trends, enhancing the app's visual appeal and creating a positive impression on users.
Plus Jakarta Sans Bold
Plus Jakarta Sans Semibold
Plus Jakarta Sans Medium
Plus Jakarta Sans Regular
Font Size 18
Font Size 18
Font Size 16
Font Size 14 and 12
Onboarding
Visuals
05
User Testing & Feedback
Tested with Two Users.
User A
Found the onboarding process straightforward, quickly creating an account.
Highlighted the intuitive dashboard navigation for seamless content exploration.
Enjoyed the diverse content creation options, especially creating dance covers.
Expressed satisfaction with the AI-driven recommendations, discovering new artists.
User B
Appreciated the clarity in setting up a profile during onboarding.
Positive feedback on the engaging features in the studio menu, particularly for audio recordings.
Found the chat function user-friendly, making it easy to connect with friends.
Suggested more customization options for personal profiles.
Common Feedback
Both users expressed enthusiasm for the unique feedback mechanisms of claps and whistles.
Positive interest in the potential for monetization through online teaching sessions.
Shared appreciation for the consolidated view of history and profile information.
Suggestions for Improvement
User A proposed additional analytics for tracking content engagement in more detail.
User B suggested incorporating themes or personalized backgrounds for user profiles.
© Copyright 2025. All rights Reserved.
© Copyright 2025. All rights Reserved.